Pusat Pakaian Hari-Hari Sdn Bhd (PPHHSB) is, without doubt, one of the great success stories in the line of fashion and garment retail industry. Founded in 1996, the company grew from a small outlet into a stream of more than 100 network retail outlets throughout the nation. The rational of ‘Hari Hari’ is meant to urge consumers to visit the store everyday and have an enjoyable shopping experience. The strategy of sourcing for affordable fashion targeting low and middle income group range has been PPHHSB policy since the beginning. This has established PPHHSB a definitive presence in consumers’ heart.